PF Financial

Meet our team

Jed Elverson

Managing Director & Independent Financial Adviser

James Pinder

Director & Independent Mortgage Adviser

Urmi Acharya


Beshlie Mason

Mortgage Administrator

Loraine Elverson

Company Secretary


Office Dog

Personal service, quality independent advice

Company director Jed Elverson has been providing financial advice since 1989 and since those very early days the business has developed and grown primarily through client recommendations. As PF Financial he leads his team of qualified and dedicated advisers and support staff.

PF Financial are truly ‘Independent’ – we are independent in our advice and our ownership. We have no ties to any investment firm, insurance company, mortgage provider or bank. This enables us to deliver unbiased and objective based recommendations to our clients.  Our aim is to always provide high quality, impartial, unbiased and objective independent financial and mortgage advice so clients can be certain and happy with the advice and service they receive. 

Talking your language

Whether we are providing a mortgage service, advising on equity release products, insurance or investments and pensions products, it’s important for us to understand your situation and aims fully. Only when we do this can we advise properly. We help clients who are very well informed and have an excellent understanding of the financial industry but many more who find the subject complex, stressful and confusing. Whatever your grasp of the financial world we pride ourselves on communicating everything in plain English, so you feel comfortable with everything that’s going on.

Advisers who care

Getting it right. Those three words steer everything we do. From your initial enquiry to us you will have direct contact with a dedicated adviser who will listen and whose aim is to guide and steer you to a positive experience and outcome.


We are paid for our services. However, we provide a mortgage advice service that is fee free for you, the borrower, as the mortgage lenders pay us directly. For all our other services we offer an initial, no obligation meeting and/or discussion at no cost to you. This is designed to help us decide whether we can help you and, more importantly, you decide whether you would like us to. During or after this meeting our charges for further work and advice would be fully explained including options on how our fees can be met. We are totally transparent in relation to our fees so never worry about receiving an invoice unknowingly, this won’t happen.


No fee independent mortgage advice taking the stress out of finding the best rate.

Equity Release

Professional guidance and advice when releasing cash from your property.


Protecting your mortgage and family if the worst should happen.

Pensions & Investments

Reviewing, organising and managing your investment and retirement plans.

Trustpilot reviews

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